Indispensable summaries of the best marketing books of our time
Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview’s summaries have been acclaimed as the definitive selection service for the sophisticated business book reader.
Now Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that include one all-new, previously unpublished summary. Here is just about everything you ever wanted to know about marketing.
The Marketing Gurus
distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals and students.
Who are the gurus? They include:
•
Guy Kawasaki
on
How to Drive Your Competition Crazy
Geoffrey Moore
on marketing high technology, in
Crossing the Chasm.
Jack Trout
on how companies can help their products stand above the crowd, in
Differentiate or Die.
Regis McKenna
on the changing role of the customer, in the classic
Relationship Marketing
.
Philip Kotler
on the concept of
Lateral Marketing
, which helps companies avoid the trap of market fragmentation.
Seth Godin
on how to create a
Purple Cow
that will take off through word of mouth.
Lisa Johnson and Andrea Learned
on marketing to women in
Don’t Think Pink.
The collective wisdom contained in
The Marketing Guru
can help any marketer on his or her journey to becoming a marketing guru.
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