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the Marketisation of Higher Education and Student as Consumer
Barnes and Noble
the Marketisation of Higher Education and Student as Consumer
Current price: $160.00
Barnes and Noble
the Marketisation of Higher Education and Student as Consumer
Current price: $160.00
Size: Hardcover
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- the international and financial context of marketisation
- the new purposes of universities
- the implications of university branding and promotion
- league tables and student surveys vs. quality of education
- the higher education market and distance learning
- students as 'active consumers' in the co-creation of value
- changing student experiences, demands and focus.
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