In , author and entrepreneur Roy Sebag expertly explores the intrinsic relationship between people, money, and nature by asking a few simple questions: Why do we, in our modern society, expect food as if it were a given? What initially makes cooperation between the farmer and other members of society possible, and what, in the long run, renders it sustainable? The solution, laid out clearly in these pages, affirms the vital importance of farmers and the food that they harvest and argues that only a natural money can serve as the concrete means of assuring lasting prosperity. .