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Barnes and Noble

The Perfect Meal: The Multisensory Science of Food and Dining / Edition 1

Current price: $38.95
The Perfect Meal: The Multisensory Science of Food and Dining / Edition 1
The Perfect Meal: The Multisensory Science of Food and Dining / Edition 1

Barnes and Noble

The Perfect Meal: The Multisensory Science of Food and Dining / Edition 1

Current price: $38.95

Size: OS

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The authors of
The Perfect Meal
examine all of the elements that contribute to the diner s experience of a meal (primarily at a restaurant) and investigate how each of the diner s senses contributes to their overall multisensory experience. The principal focus of the book is not on flavor perception, but on all of the non-food and beverage factors that have been shown to influence the diner s overall experience.
Examples are:
the colour of the plate (visual)
the shape of the glass (visual/tactile)
the names used to describe the dishes (cognitive)
the background music playing inside the restaurant (aural)
Novel approaches to understanding the diner s experience in the restaurant setting are explored from the perspectives of decision neuroscience, marketing, design, and psychology.
2015 Popular Science Prose Award Winner.

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