The Quest for Ascendant Quality was written for everyone who likes a good action story and, especially, for everyone who would like to see themselves in a good action story. Seeing yourself in The Quest for Ascendant Quality is not hard to do because it's a story of the fundamental need which animates each of us to seek to improve our quality of life through our innovative and creative effort. It is a story about how human aspiration, strategy, quality, and risk interrelate, in a conceptual system, with which people, and thus civilizations, throughout history, have progressively conceived of and created the greatest products and services imaginable. Quality's conceptual system provides the context for establishing new definitions of strategy, quality, and risk and for establishing new principles and practices that are useful in improving the quality of everything you acquire or create and the services you provide in any industry. Supported by examples of great creative work, case studies of momentous historic events and original insight - The Quest for Ascendant Quality is a reading adventure and a good action story with the power to improve your creative talent for decades to come. Special Features / Cases