This book serves as an essential companion piece to the authors earlier work "The Death Of The Traditional Video Production Company". Like its predecessor it serves as a roadmap to provide the reader with the tools and language they need to reposition themselves in the marketplace from a traditional "reactive" production company, to a "proactive" Visual Content Agency. This book has been developed from seminars, workshops and presentations that the author has given to leading production companies, advertising agencies and major brands all over the world and is essential reading for anyone who owns a production company or wants a future in the Visual Content Space.