It's the social substance, designed to keep us broke, unmindful - and hooked. Because even when we think we're using IT, it's quite the opposite. We don't give much thought to the ways in which alcohol gains first a toehold, and then often a complete stranglehold, over our lives. It's an uninvited guest that we unconsciously invite. And it's universally embraced. How's the funny drinking memes all over social media, and the likes they attract? And the smiley photos, glasses in hand. We're all in this alcohol worship together - right Just don't talk about the problems it creates. And how dropping it out of your life feels difficult. Even impossible. Well, it's designed that way. Tossing alcohol has nothing to do with willpower, and that's where best efforts fail. Willpower fluctuates, hour by hour - until life throws you one too many curve balls - and you need that instant "relief." Bang. You just reactivated your addiction, with that one drink. Just like that. But alcohol solves nothing. Ever. It's a temporary numbing agent. The drink isn't your friend. It's your bloody worst enemy. And guess what? You don't need alcohol to be fun - or have fun. That is the best kept secret in the world - and I'm here to totally blow its cover! Because if you've got to wait for Happy Hour to feel good - is the rest of your life Unhappy Hour? Happiness coming out of bottles is for babies! Undrinking is Epic! You get more done, with more money. You feel great. You have more time. Better health, better moods. Your relationships improve. Your work shines. You can drive anywhere, anytime. Suddenly, life is beautifully simple. You become so clear in the head, every day, that it's almost a transcendental experience. You become the kid you were before you became indoctrinated into the cult/ure that is drinking. You get that second chance at Life! So - you want to know how to do it? Meet me at the Bar At 7 for an icy soda - and let's go from there!