Home
The Transmedia Franchise of Star Wars TV
Barnes and Noble
The Transmedia Franchise of Star Wars TV
Current price: $119.99
Barnes and Noble
The Transmedia Franchise of Star Wars TV
Current price: $119.99
Size: Hardcover
Loading Inventory...
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Barnes and Noble
While previous work on the
universe charts the Campbellian mythic arcs, political representations, and fan reactions associated with the films, this volume takes a transmedial approach to the material, recognizing that
TV projects interact with and relate to other
texts. The chapters in this volume take as a basic premise that the televisual entrants into the
transmedia storyworld are both important texts in the history of popular culture and also key to understanding how the
franchise—and, thus, industry-wide transmedia storytelling strategies—developed. The book expands previous work to consider television studies and sharp cultural criticism together in an effort to bring both long-running popular series, long-ignored texts, and even toy commercials to bear on the franchise’s complex history.