Written by three industry veterans, The Travel Advisor's Handbook is the essential guide for both new and seasoned advisors. The book covers a wide scope of topics, from starting your agency to advanced concepts in sales and marketing techniques, websites and social media, hosting your own travel events, and much more. The authors are three travel industry veterans - Michael Akana, ECCS, Christopher Grum, ECC, and Scott McAlister, ECC. Mr. Grum is an inductee in the Cruise Lines International Association (CLIA) Hall of Fame.