Readers find the blog while hunting for the perfect chocolate cake or cinnamon roll recipe, or another everyday favorite. They stay for founder Sarah Kieffer’s simple approach to home baking, the utterly transporting, dreamlike quality of her photography, and her evocative storytelling.  Most of all, the blog celebrates the soulfulness of baking. Kieffer mastered the art of home baking while working in tiny kitchens in the back of coffeehouses and bakeries in Minnesota. She began the blog to create a culinary heritage for her family, but soon became passionate about making the joys of baking accessible for all. With recipes that help simplify the process behind complicated techniques, has built a dedicated following of several hundred thousand loyal readers and won several awards, including the Reader’s Choice Award for best baking blog from . is Kieffer’s debut cookbook, with 100 delicious tried-and-true recipes for the home baker. From everyday favorites such as Lemon Bread and Peanut Butter Cookies to inventive twists on classics such as Burnt Honey Buttercream Cake with Chocolate, Coffee Blondies, and Apple-Blackberry Turnovers, these irresistible treats will delight and inspire.