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The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires / Edition 1
Barnes and Noble
The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires / Edition 1
Current price: $71.99
Barnes and Noble
The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires / Edition 1
Current price: $71.99
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This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the ‘why?’ of consumption. The book answers questions such as:
- What is the nature of motives, goals, and desires that prompt consumption behaviours?
- Why do consumers buy and consume particular products, brands and services from the multitude of alternatives afforded by their environments?
- How do consumers think and feel about their cravings?
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