uses the term "trope" in an unusual way—not as an expression in a figurative sense but as a form or method of analysis. This book uses Marxist theory, semiotic theory, and psychoanalytic theory in an attempt to understand what we might call the Trump phenomenon and the Trump style. Each chapter features a primer on its methodology, and it applies concepts from these theories to Trump’s candidacy and presidency, covering everything from his hair style, his use of spectacle, his use of insults, his comedic aspects, his personality, and his many psychological problems to help make sense of Trump and his relationship to his base and to the American public.