What it is: A lip gloss with a powerfully effective advanced formula that leaves lips plump, hydrated and nourished.What it does: The brand pushed the limits to the max to create a lip-plumping formula so powerfully effective, it's not for plumping rookies. You'll see and feel results instantly as the advanced volumizing formula dramatically hydrates, nourishes, and visibly plumps lips intensely, immediately and over time. So inappropriately intense, only a true plumping addict can handle it.Research results:In a study on 106 women:- 96% agreed the gloss left lips feeling plumped after one week- 96% agreed the gloss left lips feeling hydrated immediately after first use- 98% agreed the gloss left lips looking revolumized after one week- 97% agreed the gloss left lips feeling softer and smoother over time after one weekHow to use: Apply to center of top and bottom lips. Blend outward to corners of lips using doe-foot applicator or a lip brush. Use alone as a gloss or use under lipstick.Pro Tip: Plump lips with a pop of long-wearing color by applying Lip Injection Maximum Plump all over lips and wait five minutes. Kiss a clean tissue to lightly blot and remove, followed by a few dots of Melted Matte Liquid Lipstick, using a clean fingertip to press and diffuse the color for a natural finish 0.14 oz. Paraben-free Made in the USA