If you want better customers and higher profits and unlock the system that offers both, this book will guide you on how to do it. Out there is a group of people who either need or want to buy exactly what you're selling. This target market (or target audience) doesn't even know you exist at this moment! By reading this book, you can: - Unearth your best customers' attitudes and interests so you can find more people just like them - Create a portrait of your ideal customer or client - Know how to clone your best client - Enter the conversation already going on in their head, not as a salesperson, but as a helping friendIf you want better customers and higher profits and unlock the system that offers both, this book will guide you on how to do it. - Enter the conversation already going on in their head, not as a salesperson, but as a helping friend