What it is: A better-than-waterproof tubular curling mascara formula that offers warm water removal.Who it's for: Anyone who wants a curled, lifted lash look plus 360-degree magnification and 24-hour wear.What it does: It wraps, amplifies and curls each and every lash while resisting moisture so that it keeps its just-applied look until it's intentionally removed. When you're ready to wash it off, the mascara slides off tracelessly with only warm water. How to use: Place the wand at the roots of your lashes. Press and wiggle back-and-forth, continuing to apply through your lashes to the tips. A drier wand gives the best results. Swipe the excess off the brush and onto the mouth of the tube. 0.18 oz. Cruelty-free. Not tested on animals. By Trish McEvoy.