If we placed a bowl of very purple ice cream in front of you, what flavor would you guess it is? Grape? Blackberry? Blueberry, perhaps? Yam? No? Well, yes! Sure, the idea of a yam-flavored ice cream might be surprising, but that surprise will no doubt turn to delight once you’ve had a chance to taste it! Now in its third season in the TJ’s freezers, for some, our Ube Ice Cream needs no introduction. For those not yet in-the-know, allow us to give you the 411 on this not-to-be-missed flavor of the summer. Purple yams are known as Ube (that’s oo-beh) in the Philippines, where they’re used to make all kinds of goodies – from jams to cakes, candies to ice cream! Every Ube Ice Cream we’ve tried is delish, yet surprisingly, some don’t actually contain ube purée (weird, right?). Ours does! The result is creamy, sweet, nutty, and beautiful to behold! The purple hue comes courtesy of ingredients like grape extract and beet juice. From a flavor perspective, it’s been likened to a cross between vanilla and pistachio, with a hint of coconut. We can’t get enough of it. That’s not a figure of speech; we truly can’t. We have limited supply – hopefully enough to get us to mid-summer – so if you think you might have an appetite for Ube, find it while you can.