Most business planning books focus on the traditional business plan: a static document that you might as well hang on the wall after you show it to your bankers and investors. This is a different kind of business planning book. In Ultimate Breakthrough Planning , you'll learn how to leverage Mike Ferrell's Business Funnel Approach to create and successfully execute a step-by-step business growth plan. In this book, you will: Analyze the Six Key Elements of your business Set priorities using the Business Funnel Approach Develop a relevant, actionable game plan for your business Create a focused framework for the next six months Learn how to get your employees in line with your vision Join the thousands of business professionals who have attended Ferrell's workshops and seminars and take the guesswork out of growing your business. In the end, you'll know what parts of your business to focus on and why you're doing so.