Home
Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy / Edition 1
Barnes and Noble
Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy / Edition 1
Current price: $180.00
Barnes and Noble
Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy / Edition 1
Current price: $180.00
Size: OS
Loading Inventory...
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Barnes and Noble
This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision making.