Home
Understanding Marketing: A European Casebook / Edition 1
Barnes and Noble
Understanding Marketing: A European Casebook / Edition 1
Current price: $60.75
Barnes and Noble
Understanding Marketing: A European Casebook / Edition 1
Current price: $60.75
Size: OS
Loading Inventory...
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Barnes and Noble
Understanding Marketing A European Casebook Understanding Marketing has been written by marketing lecturers drawn from leading universities and business schools throughout Europe. This collection of case studies covers a broad range of marketing issues, including: strategic marketing; new products; branding; marketing communication and promotion; business-to-business marketing; and product pricing and distribution. * Includes 20 cases written by lecturers from universities in 14 different European countries belonging to the CEMS network * The cases cover a wide range of products: brewing, soft drinks, mobile telephones, banking,textiles, skin products and office furniture being only a selection of the products included * The cases are of ideal length for a two-hour seminar or lecture discussion * Small and not-for-profit organizations are discussed as well as multinational organizations Suitable for undergraduate, MBA and other graduate-level courses in marketing, marketing management, international marketing and European marketing.