Overdyed jeans by Urban Renewal. Remade vintage jeans with a bold overdyed wash effect. Updated vintage that will vary from what is pictured here. From the beginning, giving new life to used and vintage goods has been a core part of what we believe in at Urban Outfitters. In 1983, we created Urban Renewal, a brand focused on repurposed, remade, and one-of-a-kind vintage goods. Today, Urban Renewal represents and expresses our commitment to sustainability, circularity, and reducing our impact on the environment.