The saying is as true as it ever was: breakfast is the most important meal of the day. We might add, though, that we remain as steadfast to our corollary as we’ve ever been: just because it’s important, doesn’t mean it can’t also be fun. Trader Joe’s Very Berry Granola might just be the prime, practical application of this proposition: our supplier starts with hearty clusters of rolled oats—the kind of foundation that very important breakfasts are built upon—then sprinkles in bits of dried and sweetened blueberries and dried strawberries, so that every bite has an elegantly balanced blend of crunchy textures and sweet, fruity flavors. In other words: important, fun, and inarguably delicious.

Start your day off with a sublimely simple bowl of this gluten free Very Berry Granola and a splash of milk, or your favorite non-dairy alternative. (We find that our Non-Dairy Oat Beverage makes a particularly excellent partner to this Granola’s fruit-forward flavors.) Or, if you prefer, end your day with a pitch-perfect parfait by layering Very Berry Granola into some Greek Yogurt with your favorite TJ’s fruit preserves. In between, you can simply snack on Very Berry Granola by the handful—snacking is certainly important (and fun, and delicious) too, after all.