Ever wondered how purple products reduce brassiness in blonde, white and gray hair? The secret is an ingredient called Violet No. 2, it cancels yellow tones much the way makeup color correctors reduce the appearance of under-eye circles. But we don't stop there, because your hair deserves a full spa-like treatment. So we add ingredients like fresh lemon juice to enhance shine and humectant glycerine to draw moisture into the hair. Perhaps most luxurious of all? We purchase real Damask roses, grown in Pakistan without pesticides, which then get turned into rose absolute to give this conditioner some of its sweet floral scent. You're left with this heady conditioner that's all sass, no brass.