"The fashion industry has experienced a significant transformation in recent years, driven by the rise of social media, the fashion Mataverse, and technological innovations.
With the increasing influence of social media on fashion trends and consumer behavior, the emergence of virtual and augmented reality in fashion experiences, and the adoption of technological tools in design, production, and marketing, the fashion industry globally is facing new opportunities and challenges.
The way we speak not only reflects our characteristics but also reveals our cultural background and social identity. In fashion, where self-expression and creativity intersect with cultural norms and values, the language we use becomes a crucial aspect of our identity. This book will explore how Generation Z negotiate their cultural and personal identities through conversation, examining the linguistic and discursive strategies they may employ to position themselves within the fashion industry.
By analyzing everyday talk and interview data, this book aims to shed light on the complex interplay between language, culture, and identity in the fashion world. Specifically, we will examine how Generation Z use language to navigate cultural expectations and express their style, drawing on cultural references and values to construct their identities in the fashion world.