To most people, the word "economics" sounds like homework. In , op-ed editor Matthew Hennessey brings basic economic principles vividly to life in plain English, without resort to numbers, graphs, or jargon. This isn't Fed policy or the stock market. This is the essential stuff: supply and demand, incentives and tradeoffs, scarcity and innovation, work and leisure. A teenager should be able to discuss these things intelligently. Sadly, too few of us can explain them even in adulthood. equips readers with the essential vocabulary necessary to understand and explain how we make the choices we do. In Hennessey's hands, economics is far from the dismal science. It's the sparkling art of decision making. No homework necessary.