Every day in America, women business owners are denied access to resources to achieve success. But a growing community of fierce founders is refusing to settle for the status quo. They're rejecting gender and cultural biases and taking matters into their own hands. They know what they stand for, and they want everyone else to know too. They've made a monumental shift in the way they talk about their business. Rather than focusing on WHAT they do, they're leading with their WHY. A Whyography is your founder story fueled by purpose. It combines the principles of storytelling and the power of purpose to honor your journey and what it took to get where you are today. It articulates the problems you're solving and the difference you're making in the world. Your Whyography connects you with consumers, investors and employees who align with your values, revere your brand, and become your biggest advocates. This guidebook to developing your Whyography includes dozens of exercises and examples, plus the inspirational stories of more than 30 fierce founders who are leading with their WHY.