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Winning Across Global Markets: How Nokia Creates Strategic Advantage a Fast-Changing World
Barnes and Noble
Winning Across Global Markets: How Nokia Creates Strategic Advantage a Fast-Changing World
Current price: $19.99
Barnes and Noble
Winning Across Global Markets: How Nokia Creates Strategic Advantage a Fast-Changing World
Current price: $19.99
Size: Audiobook
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examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other companies and industries? While multinationals based in large countries benefit from inherent advantagessuch as a home base that often accounts for 30 to 50 percent of their revenuesmultinationals based in smaller countries such as Nokia, enjoy no such competitive edge. Nokia, in fact, generates
in its home base. To such a company, global competitiveness is a matter of life and death. With unparalleled access to Nokia's leadership,
reveals the remarkable story of Nokia's resilience and endurance. Shows how Nokia's flexibility and focus on its people and local markets drive its distinct global approach.
This book provides a roadmap for developing, capturing, and sustaining strategic global advantage in today's ever-changing world.