What it is: A comfortable and intensely pigmented semimatte lipstick with silky oils and innovative square bullet for precise application. What it does: This full-coverage lipstick delivers intense, long-lasting, semimatte color that doesn't bleed or crack. Its formula is creamy and comfortable, and the silky oils provide easy lip application. How to use: Start by bringing the lipstick bullet up about a half-inch. Use the high point of the square bullet to line the cupid's bow, starting at the center of your lips then moving out. Fill the bottom lip by laying the lipstick bullet on one of its sides. The square bullet allows easy application with clean precision and control, but you can always use a lip liner for super precision if desired.