Join us for our Grand Opening of your new REI at The Summit! Friday, October 4th – October 6th. Festivities are 3-6pm each day. Follow along for all event details here.

Come early for free door prizes when the store opens (Friday + Saturday, 10 AM and Sunday, 11 AM)!
First 250 people (age 18 and older) through the door Friday, Saturday and Sunday will receive a limited-edition Nalgene water bottle with a $10, $50 or $100 REI promotional card inside.

Outdoor Social Festivities:

Friday – Sunday 3-6pm in the REI Parking Lot
Stop by our vendor partners to learn about new product, win prizes, meet fellow REI members and celebrate your new REI store. (Note no water bottles will be given out at this time)

Tickets are not necessary, but if you want a chance to win a gift card, we recommend showing up early.

Learn more at: REI.com/birmingham

Tuesday is National Make Life Beautiful Day! While life is always beautiful at The Summit, we’re going to make it a little sweeter by giving away gift cards to ten lucky winners. Each winner will receive a $50 gift card to The Summit.

You must be present to win! Both gift card drawings will take place on the patio in front of Kendra Scott and Lily Pulitzer. There will be two separate gift card drawings with five winners each. The first drawing will be held at 3:00 pm and the second at 3:30 pm. Link below for a complete list of rules and regulations.

Rules & Regulations

Join us for South’s Fun in the Sun event this Saturday, May 18th!

Enjoy giveaways & pick up a popsicle from Steel City Pops that will be setup from 1-3 PM outside the store!