Sales and special offers, popping up...

BOSS XP — next-generation loyalty experience — just launched in the U.S.

Join to unlock personalized rewards, exclusive experiences, and collectible digital tokens, all designed to elevate your shopping experience in-store and online.

Getting started is simple:

• Create your HUGO BOSS account in-store or online.

• Opt-in to receive marketing communications — without this, members won’t receive XP emails or enjoy many program benefits.

• Download the HUGO BOSS App to access the full XP experience. Tokens can only be earned or redeemed through the app.

• Enable push notifications in the app to receive updates on rewards, offers, and exclusive experiences.

Be among the first to experience the future of loyalty — BOSS XP is here.