When a business can’t meet payroll and supplier bills are overdue, when a loyal customer leaves and there’s a huge tax bill looming, that’s when owners discover the 101 Dumb Financial Mistakes they’ve been making. helps business owners prevent these mistakes before it is too late and they are in the middle of a financial crisis. Ruth King’s reveals common mistakes that can happen in any business: from pricing and Profit & Loss Statement issues to theft and Balance Sheet mistakes. With over 40 years of experience working with business owners, Ruth King has seen these mistakes repeatedly. She created as a resource for business owners to avoid many common mistakes by providing them the tools they need to avoid sleepless nights and worry.