Blurb writing is the most misunderstood task we undertake. Herein, I'll dissect the principles at work behind awesome blurbs, examine the common mistakes, and detail some completed case studies. Once I've shown you the five steps to strengthening the book description, you can put what you've learned into play. -10 principles of dream blurbs -5 common mistakes -10+ case studies -5 steps to better blurbs -6 exercises to strengthen your blurbs The 5 Steps series of nonfiction books covers many varied topics including teaching, chemistry, blurb writing, and getting books turned in to audiobooks. If you're interested in the writing one on blurbs, you may also like .