User experience reflects the current vogue for “designing for experience” within HCI which we recognise as something we rather than have reasoned about. In the real world, our feelings tell us how we are doing but with UX, they tell us how we feel about using digital technology. Topics are introduced to UX which maybe unfamiliar such as virtual experiences and virtual emotions and the affect associated with the uncontrolled use of digital technology. stands as a companion text to the author’s text which discusses the contemporary treatment of cognition in human-computer interaction.