By presenting firsthand testimony from journalists and field notes collected from fieldwork in the newsroom of one of the country's largest newspapers, this book provides a unique insight into Japan’s highly active yet relatively under-institutionalized journalistic profession. It also explores the changes experienced by the organizational development of Japanese journalism in response to broader changes in Japanese society, such as the emergence of social networks, the evolution of reading practices, the demographic situation, and the new aspirations of the Japanese youth. Based on an extensive ethnographic fieldwork carried out by the author over several years, this book will be of huge interest to students and scholars of Japanese society, journalism, and media studies.