Why do so many business owners dread looking at the numbers? Financial statements, ledgers, profit and loss reports—many avoid these and treat them like junk mail and phone solicitors. Nevertheless, it’s true—you’re not a numbers person. How can you learn to make sense out of all this Greek? This easy-to-follow guide demystifies your company's financial dashboard: the Net Income Statement, Cash Flow Statement, and Balance Sheet. The book explains in plain English how each measurement reflects the overall health of your business—and impacts your decisions. In , you will discover: Don’t leave your company’s finances entirely in the hands of a third-party accounting service or an employee who is only loyal to the highest paycheck. Knowing the numbers yourself isn’t just about seeing how your company is doing, it’s about knowing where it is going—and guiding it toward the highest profits possible.