In , Bill Courtney shares his convictions on the fundamental tenets of character, commitment, service, leadership, civility, and others that, in his decades of success as an entrepreneur and educator, have proven to be the keys to a winning and meaningful life and career. Each chapter tells the story of one of these tenets through compelling anecdotes of the colorful characters in Bill's life, leading to a deeper understand of the meaning of each and how to employee these fundamentals in all aspects of one's life. intertwines inspiring and thought-provoking anecdotes, lessons, and amazing real life examples. Bill's passion for us all to reconsider our own approach to life and constantly improve upon it comes across on every page.