The book covers the history of corporate authorship through the antithetical visions of two of the most dominant Hollywood studios, Warner Bros. and MGM. During the classical era, these studios promoted their brands as competing social visions in strategically significant pictures such as MGM's and Warner's . Christensen follows the studios' divergent fates as MGM declined into a valuable and portable logo, while Warner Bros. employed , , and to seal deals that made it the biggest entertainment corporation in the world. The book concludes with an analysis of the Disney-Pixar merger and the first two movies in light of the recent judicial extension of constitutional rights of the corporate person.