is a thoughtful, incisive, and entertaining exploration of the application of analytics to real-world problems and situations. Covering fields as diverse as sports, finance, politics, healthcare, and business, bridges the gap between the oft inscrutable world of data analytics and the concrete problems it solves. Distinguished professor and author Wayne L. Winston answers questions like: Perfect for anyone with the word “analyst” in their job title, illuminates the process of applying analytic principles to practical problems and highlights the potential pitfalls that await careless analysts.