Home
Art/Commerce: The Convergence of Art and Marketing in Contemporary Culture
Barnes and Noble
Art/Commerce: The Convergence of Art and Marketing in Contemporary Culture
Current price: $50.00
![Art/Commerce: The Convergence of Art and Marketing in Contemporary Culture](https://prodimage.images-bn.com/pimages/9783837626193_p0_v1_s600x595.jpg)
![Art/Commerce: The Convergence of Art and Marketing in Contemporary Culture](https://prodimage.images-bn.com/pimages/9783837626193_p0_v1_s600x595.jpg)
Barnes and Noble
Art/Commerce: The Convergence of Art and Marketing in Contemporary Culture
Current price: $50.00
Size: OS
Loading Inventory...
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Barnes and Noble
This book offers a compelling perspective on the striking similarity of art and commerce in contemporary culture. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles (space, object/experience, persona) to bridge present and past, aesthetic appearance and theoretical discourse, and traditional divisions between art and commerce. Beyond both pessimistic and celebratory rhetorics, »Art/Commerce« illuminates contemporary phenomena in which the aestheticization of commerce and the commercialization of aesthetics converge.