This book is for marketing aficionados and lovers of the arts. Anyone who wants to brand themselves, brand a business, brand their home, their car, their dog, their avatar, or simply want to present an aspect of themselves in a more thoughtful way. The premise of the book is simple: ART is the most powerful marketing tool you got. Marcia Lorente Howell is a Spanish-American oil on canvas painter, gallerist, strategist, marketer and advocate of women artists living in New York City. She is the first to coin the term artvertising and propose that the future of brand marketing be purposeful art collabs with diverse, emerging artists. She is the founder of Surfergirl Gallery and Surfergirl Inc.