examines media representations and everyday interpersonal intercultural negotiations of vernacular discourses around sticky rice—an "Asian" man building sexual and romantic relationships with other "Asian" men. Specifically, Eguchi interrogates the following elements of sticky rice: the way sticky rice recycles, rethinks, and shifts the settler colonialist logics of whiteness that sustain ongoing histories of anti-Asian racism; the way sticky rice resists and reifies the mundane operation and execution of whiteness that organizes gay sexual cultures; the way sticky rice reproduces, reconstitutes, and challenges intra-regional political rivalries, economic hierarchies, and historical tensions in and across Asia and Asian diasporas; and the way sticky rice suggests alternative mappings of queer sex, desire, intimacy, and relationality. By taking further steps to unpack the complexities and contradictions of sticky rice as a gay vernacular, Eguchi offers an additional and alternative space to question and critique "Asians loving Asians." will be of interest to academic audiences coming from various disciplines such as communication, cultural studies, critical race and ethnic studies, Asian and Asian American studies, women’s, gender, and sexuality studies, sociology, and more.