The GEL-LYTE III OG sneaker is back as an ode to the classic '90s style. Signature GEL cushioning at the midsole for comfort & support. Textured tread at the rubber outsole. ASICS began in 1949 with Mr. Kihachiro Onitsuka selling basketball shoes out of his living room. With continued advancements in shoe technology and a dedication to classic silhouettes, ASICS remains an innovator in style and sport.