ASICS GEL-NYC Premium sneakers in a modern performance design mixed with inspiration from heritage ASICS sneaker styles. With elements from GEL-NIMBUS, GEL-MC PLUS and GEL-CUMULUS ASICS, the GEL-NYC has a style all it's own. Tooled upper with lightweight foams and GEL tech inserts for a comfy step. ASICS began in 1949 with Mr. Kihachiro Onitsuka selling basketball shoes out of his living room. With continued advancements in shoe technology and a dedication to classic silhouettes, ASICS remains an innovator in style and sport.