What it is: A shampoo that gently cleanses while adding silvery brightness to grey hair and neutralizing brassiness in chemically treated hair of all shades.What it does: It's formulated with blue malva, which balances the hair and scalp, and coneflower, which intensifies color. How to use: Massage onto wet hair. Lather and rinse. Follow with conditioner. 33.8 oz. Cruelty-free