What it is: A shampoo that gently washes hair without stripping to minimize color washout.Who it's for: Ideal for color-treated hair.What it does: The plant-derived formula helps reduce color fade, while omega-rich apricot oil leaves hair nourished and, in combination with bio-fermented arginine, helps provide a radiant shine. A combination of botanicals helps to protect color-treated hair while leaving it silky, soft and shiny. It is precisely formulated for lasting, radiant color, wash after wash. Naturally derived magnets instantly neutralize color-dulling particles to help protect your hair when you wash. Dual-charged molecules create a protective shield to keep water from penetrating into hair, reducing color washout. Apricot and bio-fermented arginine work together to nourish, smooth and seal the cuticle, helping to lock in beautiful color with radiant shine. The shampoo features Aveda's own Pure-Fume aroma with osmanthus, certified organic orange, cypress, cedarwood and otherpure flower and plant essences. How to use: Massage the shampoo into wet hair, from roots to ends. Rinse. Follow with the Color Control Conditioner (sold separately). 6.7 oz. Silicone-free; sulfate-free Cruelty-free Vegan Made in the USA