What it is: A thickening foam that instantly plumps each individual hair strand for thicker, fuller, more voluminous hair from roots to ends.Who it's for: Ideal for those with fine to medium hair types.What it does: It also adds flexible shine and hold that lasts all day, while fighting frizz and protecting hair from blow-drying. It helps reinforce fragile, thinning hair, and won't build up or weigh hair down. The formula features Aveda's own pure-fume aroma with notes of certified-organic lavender, rosemary, geranium, vanilla and other pure flower and plant extracts. How to use: Do not shake the bottle. Pump 3-5 times into your hands and emulsify. Distribute evenly through damp hair from roots to ends, then blow-dry and style. Paraben-free; silicone-free; mineral oil-free; petrolatum-free; drying alcohol-free Made in the USA