BAD BOY is a fragrant expression of duality, representing the bold nature of the modern man. At once strong and sensitive, confident and relaxed, the BAD BOY embraces his contrasting characteristics with assured ease. BAD BOY Eau de Toilette is a fragrance of layered notes inspired by the BAD BOY’s complexity and harmoniously combined for a distinctive blend of modern sophistication.



BAD BOY represents the rebellious men who chart their own path and design their own principles. The BAD BOY Eau de Toilette fragrance bottle is as distinctive as he is with a striking bold, symbolizing his heroic strength and headstrong characteristics. An invisible accessory as unpredictable and unique as the BAD BOY’s every day.



A complex journey for the senses, BAD BOY opens with alluring notes of black and white pepper, blended with the citric vibrancy of Italian green bergamot. Characteristics of duality continue at the fragrance heart, where cedar wood and sage bring a magnetic elegance. The true secret lies in the base of the scent, with a sensual blend of tonic bean and absolutions of cocoa, resulting in a fragrance of refined masculinity with a hint of edge.



The BAD BOY embodies quiet strength and bold power, challenging the norms of masculinity with elegance. His dualistic nature captivates and intrigues. A man in charge of his own destiny, he allows himself to be vulnerable while expanding his own perspective.



A symbol of modern masculinity



FOR: HIM

WHEN: DAY & NIGHT

TYPE: BOLD & SOPHISTICATED