This guide includes hundreds of useful ideas for developing, operating, marketing, and building a profitable business. Also included are copious examples and resources for further study. By demonstrating how to make each business plan uniquely suited to a particular endeavor—such as home-based businesses, sole proprietorships, and franchise operations—this comprehensive handbook ensures that anyone can embark on a new business venture with confidence and clarity. The newly updated Third Edition includes: Increased focus on Social Entrepreneurship or Social Ventures.Updated examples, including ventures that apply the latest technology. An expanded section that presents eight fundamental thinking tools that underlie entrepreneurial success and creativity. These include how to nurture your creativity and develop and test ideas without spending a penny. A new and expanded section on establishing feasibility before creating a full business plan. Expanded tools for researching business ideas, interviewing potential customers, and developing a competitive analysis to judge your ideas against potential competitors. A simple and direct Venture Assessment Tool to specify the issues that are essential for success and enables you to evaluate the potential of your venture.