What it is: An ultra-hydrating lip balm powered by a natural plant-based retinol alternative that is as effective as retinol but gentle enough for lips.What it does: This balm helps improve visible fine lines and lip texture. Phyto-retinol is a plant-based retinol from the picão preto plant that functions similarly to retinol and is just as effective in reducing the appearance of lines and wrinkles and smoothing skin's texture over time, but won't cause irritation, dryness or sensitivity.Research results:In a four-week clinical study of 31 people:- There was a clinical reduction in wrinkles and fine lines by 25%- There was a clinical improvement in skin texture by 191%In an eight-week consumer study of 54 people:- 94% agreed lips felt hydratedIn a two-week consumer study of 54 people:- 91% agreed lip tone was visibly improvedHow to use: Apply evenly to your lips throughout the day as needed. It's safe and gentle enough for daily use. 0.11 oz. Paraben-free; sulfate-free; phthalate-free Cruelty-free Vegan Made in the USA