The time has come for a no-nonsense makeup book written for non-beauty professionals in the 21st century. is for everyone who wants to learn how to shop for makeup and understand the what, where, why, and how behind perfect makeup application. Applying and wearing makeup well is a skill that can positively and radically impact your life. Your makeup application should highlight your best features and suit your unique style and personality. You cannot achieve a personalized look from watching tutorials alone and imitating others, simply because it does not represent the characteristics of your face. You need to understand how to create a makeup application that fits unique lifestyle, facial features, and preferences. offers a practical approach to help you identify your unique skin type, skin tone, and undertone, so that you'll be able to understand which makeup options work best for you! This book outlines how to unleash your inner beauty using the right kinds of products and techniques, and it teaches you how to determine which ingredients and formulas will work best for your skin. You'll also learn about the business of makeup and how to use that information to shop smarter and stretch your makeup budget further. You will learn industry tips and secrets without any sponsorships, advertisers, and "free product bias." Content has been structured to be inclusively and intentionally written for all ages, skin tones, skin types, and genders. Why? Because makeup should work for you, not the other way around! The book was written by Natalie Setareh, a well-established professional makeup artist and makeup educator, based in Wiesbaden, Germany. She wrote to help her clients and friends from getting misled by the beauty industry or gimmick advertising. She has continually witnessed the pressure of industry representatives telling people they need to buy this or that, and being sold promises that were completely unrealistic and, sometimes even damaging, to their self-confidence. The bottom-line is, many sales representatives are simply trying to amp up their commissioned sales quota and just want you to buy more expensive products... whether or not they will actually work for you. As a makeup artist, Natalie believes that it's not about wearing makeup everyday or wearing a lot of makeup in general, . Those moments when it's so important that your inner confidence matches your outer confidence. You deserve to learn how to wear makeup and feel confident about which products you're using, how to apply them, and how you present yourself to the world. puts you back in control, so you can feel empowered to unleash your inner beauty using ONLY the products and techniques that truly work for you and your lifestyle.