Farmers markets offer unique opportunities for growers and entrepreneurs to market their products directly to the consumer. But the journey from creating a product to successful selling at farmers markets can be daunting. This comprehensive guide contains everything you need to know, from ensuring that your product adheres to all applicable regulations to knowing how much cash you will need in order to make change. Topics include promoting your product, choosing a market that fits, calculating costs so you can price your product correctly, relationships with vendors and customers, using your stall space effectively, handling the details of market day, and assessing your venture at season's end. Written by a vendor with decades of experience, this informative guide combines practical wisdom with real life stories, photos, and worksheets to assist market vendors on their journey to success.